The Japan Tourism Agency was created today as an adjunct to the Ministry previously known as MLIT for Ministry of Land, Infrastructure, and Transport… soon to be called the `MLITT` adding Tourism onto the plate. Until today, there has been no dedicated government department to spearhead and manage a budget directed specifically to tourism in Japan. We believe this is an extremely positive development for hospitality in Japan as the smaller measures taken by the government over the past several years have really paid off.
Specific targets of the agency are:
10 million visitors to Japan
20 million outbound travelers
JPY 30 trillion (abt USD $275 billion) in tourism spending
Average Japan domestic trip length of 4 days
50% growth of international conventions held in Japan